Evening Lecture on 27th Jan 2016 by Mr. G. Thirumurugan
Mr. G. Thirumurugan,a Post Graduate in Computer Applications and Business Administration, is a Managing Director of Rakshashe.com, a strategic Communication & Advertising company with over 16 years of experience in building brands across India. Also served as a Consultant to Tamilnadu Health Department for Health Communication Challenges. Worked on various communication delivery models for FMCG, Retailing, IT & ITES, Realty, Channel Promotions. Started Video Production house in 2008 to deliver Commercial & Corporate videos.Change Business strategy, Strategic Business Consulting and Management consulting are the areas of interest. Redesigned Saravana Stores Business model and converted the retail store into Organised Retailing model by implementing SAP ERP & Supply Chain Business Models in-detail to enhance the brand delivery via Standard Operating Procedures, Functional Procedures and IT enabled merchandising in Saravana Stores and other retail outlets
The first Evening Lecture for the year 2016 was organised on 27th Jan 2016 at NIQR Conference Hall, Nungambakkam. Mr. G. Thirumurugan, Managing Director, Rakshashe.com, a Communication & Advertising Company was the speaker and the topic was “Strategies for Effective Business Communication”. Mr. S. Rajasekaran, NIQR Chennai Branch Chairman presided over the session and Mr. V. Venkatesh, NIQR Chennai Branch Vice Chairman introduced the speaker.
‘Communication’ – we know it; then why a lecture session for it; the audience thought in the beginning, but in the end, they were surprised it has so much in it.
Mr. G. Thirumurugan started his lecture with basics of communication and detailed how communication varies for different receiver the same content. Moving on to Corporate Communication, he enlightened the audience about internal and external corporate communication methods and its relevance.
Dwelling on ways and means of corp. communication, he listed different methods like logo, stationary, corp. fonts, intranet branding and explained the benefits through each. To make the customer recollect the brand, one powerful way is through storytelling and he was emphatic that one need not copy Western cultures, instead can connect powerfully with Indian culture.
According to him, communication plays major role in product positioning. Example: Voltas uses ‘energy efficient’ for their air conditioning products, while Hitachi uses ‘silence’, but traditionally we had very effective ways of communicating the products in India, ex. Dhanalakshmi for Banking, Annapurna for Hotels etc. He also enlightened the audience about the Social corporate communication system, viz inner and public, why social media etc. He concluded with the better reach MNCs gain through news items than through the latest trend of full page advertisements.
With thought provoking visuals and quick response to the queries from audience in the Q&A session, Mr. G Thirumurugan indeed made the audience leave the hall wondering communication has so much in it.Dr. P Ramesh, Co-opted Member of National Body summed up the proceedings emphasizing the fact ‘Oh! Communication is so powerful; still simple, if done scientifically’. Mr. V Raghavan, Vice Chairman of Chennai Branch proposed the vote of thanks